Elizabeth Kathryn B2B Marketing is Part of Agility Partners
WHERE STRATEGIC THINKING MEETS CREATIVE EXCELLENCE
Elizabeth Kathryn gives you over twenty-four years B2B marketing experience. If you need ideas, direction or support with marketing your software solution, technology or professional services you’ve come to the right place.
B2B Marketing has changed more radically in the last two years than it has in a decade. Digital channels, content and technology are influencing people’s buying decisions in all markets, at every stage of the buying cycle and customer life-cycle.
It’s time to review, rethink and realign how we structure, resource and plan B2B marketing to meet our objectives in market engagement, lead generation and brand awareness. But where do you start?
WHAT WE DO
ELIZABETH KATHRYN'S STORY
B2B MARKETER WITH STRATEGIC CREATIVITY
Strategic, creative and brilliant (or so I’m told) I have been a B2B marketer with a specialism in IT and technology businesses for twenty-four years. Hooked on working with fast-paced businesses with a culture of innovation, I am known and respected for my creative, logical and commercial thinking in one of the most challenging and complex buying cycles in the B2B market space.
From Virgin Media B2B, O2 Wholesale Mobile through to global ISPs, Cloud software providers, Sage and Cybertill, I have introduced new sales and marketing approaches, exceeded campaign targets, aligned the sales, product, marketing and PR efforts and established lead nurture programs to increase marketing qualified lead (MQL) to sales qualified lead (SQL) conversion.
For me, it’s all about optimising and integrating the marketing effort to deliver marketing, brand, sales and revenue targets through maximising budget, internal resource and placingthe customers at the centre of everything we do.