Elizabeth Kathryn B2B Marketing is Part of Agility Partners

WHERE STRATEGIC THINKING MEETS CREATIVE EXCELLENCE


Elizabeth Kathryn gives you over twenty-four years B2B marketing experience. If you need ideas, direction or support with marketing your software solution, technology or professional services you’ve come to the right place.

B2B Marketing has changed more radically in the last two years than it has in a decade. Digital channels, content and technology are influencing people’s buying decisions in all markets, at every stage of the buying cycle and customer life-cycle.

It’s time to review, rethink and realign how we structure, resource and plan B2B marketing to meet our objectives in market engagement, lead generation and brand awareness. But where do you start?

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A Smarter and Better Way

DELIVERING RESULTS AND CREATIVE THINKING FOR OVER 24 YEARS

A highly experienced senior B2B marketing professional, Elizabeth Kathryn has a passion and ambition to help dynamic and forward thinking businesses.

I believe it’s time for internal marketing heads, executives and CEO’s to explore new possibilities, ways and ideas to achieve business objectives, KPIs and operational synergy in the new era of B2B marketing and sales.

  • Strategic marketing planning
  • Creation and delivery of inbound and outbound content campaign for better ROI
  • Boosting brand awareness across the omni-channel mix
  • Generating and nurturing leads
Listening and Tailoring

YOUR BUSINESS AND PROSPECT JOURNEY IS UNIQUE. WE BRING IT TO LIFE

With over 24 years experience in B2B Marketing, listening to you, your customers and your stake holders is paramount. It's about taking the time to learn your business before embarking on your creative journey to bring you the results you need.

Maybe we can meet soon?

Elizabeth Kathryn

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WHAT WE DO

SPECIALIST SERVICES


Marketing Strategy

Marketing Strategy

Our strategies get you to where you want to be. Listening, out of the box thinking and drawing on extensive and proven marketing approaches, we design the right marketing strategy for you.

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Integrated Planning

Integrated Planning

We create compelling and engaging omnichannel campaigns. We believe in great storytelling to sell solutions and brilliant creative to capture attention and incite action.

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Content Creation

Content Creation

We work with you to get into the heart of what matters to your market, their buying process decisions. We give you the collateral and relevant market voice you need.

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Acquisition & Nurturing

Acquisition & Nurturing

Our campaign success is driven by acquiring new leads and nurturing them into powerful work flows to suite the individual sales and purchase cycles.


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Marketing for Resellers

Marketing for Resellers

We specialise in helping software and hardware resellers tap into partner funding and work with them to implement content campaigns.

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PR

PR

We love turning brands and products into stories to win that all important objective media coverage online and in print. Our quarterly PR services cover press releases.

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Marketing work shops

Marketing work shops

To help kick off and plan the very best strategic plan and campaigns, we deliver collaborative brainstorming to un-tap your “Sweet Spots”,

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Creative Design

Creative Design

As part of Agility Partners, we bring your marketing strategy and campaigns to life with the very best in creative talent to attract attention.

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I love helping CMO’s, CEO’s and marketing teams overcome the challenges and frustrations in the new era of B2B marketing. With so many changes, possibilities and financial considerations, it’s essential to think differently to differentiate and win the hearts, minds and purse strings of our customers.
Elizabeth Kathryn Wheeler
Marketing Consultant
ELIZABETH KATHRYN'S STORY

B2B MARKETER WITH STRATEGIC CREATIVITY

Strategic, creative and brilliant (or so I’m told) I have been a B2B marketer with a specialism in IT and technology businesses for twenty-four years. Hooked on working with fast-paced businesses with a culture of innovation, I am known and respected for my creative, logical and commercial thinking in one of the most challenging and complex buying cycles in the B2B market space.

From Virgin Media B2B, O2 Wholesale Mobile through to global ISPs, Cloud software providers, Sage and Cybertill, I have introduced new sales and marketing approaches, exceeded campaign targets, aligned the sales, product, marketing and PR efforts and established lead nurture programs to increase marketing qualified lead (MQL) to sales qualified lead (SQL) conversion.

For me, it’s all about optimising and integrating the marketing effort to deliver marketing, brand, sales and revenue targets through maximising budget, internal resource and placingthe customers at the centre of everything we do.

My successes have been based on six key things:

  • Stop selling to sell
  • Creative and commercial brainstorming to ignite great ideas
  • Pinpointing the “sweet spot" and taking ownership of it
  • Creating content campaigns that convince to convert
  • Solutions don’t sell, stories and scenarios do
  • Honesty - smash the delusion
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CAN WE TALK?

Why not ignite the conversation with Elizabeth Kathryn and arrange a no obligation chat. Call 01244 300579.

GET A FREE CONSULTATION