Without a strategic plan, ideas are just ideas.

We believe every marketing strategy starts off with a creative and commercial brainstorm to bring about fresh thinking, new approaches and ideas and collaboratively create a strategy shaped to work for your key objectives, stakeholders and audiences.

Every marketing department and business has their own remit, challenges and commercial objectives. For many, a new strategic approach is needed, a little fresh thinking and exploration of what is needed, where you are going and an actionable and realistic plan to achieve it.

After all, if you don’t know the journey you are going on, you don’t know where you’ll end up or when you will get there. (And the costs in time and money getting diverted and lost can be costly).

That’s why we normally start off with a workshop then map out a strategy, plan and quarterly campaign to get you where you want to be. This allows us to get up to speed with your business fast and collaboratively involve everyone who is key to the marketing effort or who has influence in the decision making.

Typically, our B2B Marketing workshops focus on:

  • Establishing the key objectives
  • Review the market place, customer scenarios and personas and product offerings
  • Identify the “Sweet Spots” in your market and product to meet the objectives
  • Reality check of what is being done and what could be done better
  • Reality check. Understand what really makes you different and why your buyers should chose you
  • Understand what’s going on in the sales conversation and what’s making your A
  • Consideration of product road maps, business operations and external influences
  • Explore creative story themes to drive quarterly campaigns and support sales teams
  • Review lead acquisition and nurture programs: what’s working and what’s not
  • Identify gaps in resource and align the sales and marketing efforts
  • Establish key actions to formulate the strategy
Tip: Fix the holes in the bucket. Review your lead acquisition and nurture programs as part of the strategic marketing approach.
leaky bucket

Before you start your journey why not explore how Elizabeth Kathryn can support and benefit you?

Call Elizabeth on 01244 300 579