In the Right Place at the Right Time
PR is not just about issuing press releases. We believe it’s about creating stories relevant to your target audience, pivoted on your core brand values, key messages and product positioning.
As a central part of the marketing communication mix, PR is tightly woven into our campaigns to exploit every opportunity and spur on word of mouth through objective editorial. Unlike traditional PR agencies, Elizabeth Kathryn’s approach is led by driving the stories at a strategic marketing level, followed by working with journalists to produce editorial of maximum interest to the audience – and importantly, to convey your brand and product values.
Working collaboratively with key editors in your industry, we write and place media articles online and offline to position your business and products in the context of your readership. We also tap into the massive potential of opinion piece production and placement, together with expert knowledge synopsis to: